Monday, February 2, 2009

Super Advertising

Like millions of Americans yesterday, I watched the Super Bowl and loved every minute, including the advertisements. Unlike most days when I usually walk to the refrigerator or grab something from my room during commercial breaks, I was glued to the screen, enjoying ridiculously expensive but extremely exciting ads.

This year, it cost $3 million for a 30-second spot during the big game, according to Msnbc.com. With that kind of money out on the table, companies should make sure they have amazing ads. Unfortunately, that is not always the case.


According to FOXSports.com editors Zack Faigen, Jim McCurdie, Jenny Cohen, Al Tays and Zack Pierce, the big losers in the ad department this year were: Toyota- Venza; Castrol- Monkeys; Cars.com- Nervous car buyer; Gatorade- What G means; Bud Light- Skier; Hyundai- Global Domination; Nextel- Roadies; Coca-Cola- Strangers; Heineken- Vanguard; and Bud Light Lime- Summer State of Mind.

I was glad to see Bud Light's Skier ad on this list because anyone who has ever had a major ski injury (which would be me) got to relive one of their worst moments through that ad. I can't say that I really laughed when the guy tumbled down the mountain because last Christmas that was me.

I was surprised that the Cheetos ad didn't make the worst list. It was really good (an obnoxious rich girl gets attacked by a pack of pigeons on the "ugly" side of town) until the ending. Then the pigeon with the weird face mask just freaked me out. Cheetos should have stopped with that commercial while it was still ahead. (Check out the video on YouTube.)

As for the best, I wasn't really too surprised with the winners, as decided by FOXSports.com: Bud Light- Office Meeting; Doritos- Office Ball; Bridgestone- Potato Heads; Budweiser: Clydesdale plays fetch; E-Trade- Babies; Monster.com- Moose; Careerbuilder.com- It's time; Coke Zero- Polamalu; Cash4Gold.com; Hulu- Alec Baldwin.

Almost all of these commercials were awesome, though I have to say that the Monster.com- Moose ad was one of my favorites. I think it really made people appreciate their situations. Even if their job sucks, at least they aren't looking at a moose's rear end all day!



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